{"id":1578,"date":"2021-11-02T07:21:58","date_gmt":"2021-11-02T07:21:58","guid":{"rendered":"https:\/\/skytechkey.com\/?p=1578"},"modified":"2023-06-19T09:26:45","modified_gmt":"2023-06-19T09:26:45","slug":"toi-uu-chi-phi-hieu-qua-khi-chay-quang-cao-google-adwords","status":"publish","type":"post","link":"https:\/\/skytechkey.com\/en\/kien-thuc\/toi-uu-chi-phi-hieu-qua-khi-chay-quang-cao-google-adwords\/","title":{"rendered":"Cost Effective Optimization When Run Google Adwords Ads"},"content":{"rendered":"Google Adwords advertising\u00a0when well optimized, this is not an expense but an effective investment. In this article, SKYTECH would like to guide you with important notes for cost-effective optimization when running\u00a0Google Ads.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1580 size-medium\" src=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-2-711x400.jpg\" alt=\"Google Adwords\" width=\"711\" height=\"400\" srcset=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-2-711x400.jpg 711w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-2-768x432.jpg 768w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-2-510x287.jpg 510w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-2.jpg 900w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/p>\n<h2>Summary of 5 ways to optimize costs for Google Adwords Ads<\/h2>\n<h3>Choose keywords with less competition<\/h3>\n<div>With less competitive keywords, the possibility is low market volume. Less attractive to users than highly competitive keywords. Therefore, you need to patiently search and run advertising campaigns with that low-competition keyword until there is enough traffic for the website. You can absolutely find 3-5 word long keywords related to the product. Its service at a very small cost.<\/div>\n<div><\/div>\n<div>Another way to attract traffic is to go after the names of products or strong brands in the field. This is an extremely effective optimization tip because with those keywords usually consume very little budget while you still have a high position on the search results table and these keywords are still searched by many people. every month.<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-1581 aligncenter\" src=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-12-712x400.jpg\" alt=\"Google Adwords\" width=\"712\" height=\"400\" srcset=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-12-712x400.jpg 712w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-12-768x431.jpg 768w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-12-510x286.jpg 510w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-12.jpg 1150w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/div>\n<div><\/div>\n<div>\n<h3>Create multiple ads for each Google Adwords Advertising campaign<\/h3>\n<div>You can simply and effectively increase your click-through rate by creating 2 to 3 ads or even more. When your ad is active, you will get many clicks from the ad because the algorithm of Google Ads\u00a0 will alternately change the displayed ads.<\/div>\n<div><\/div>\n<div>After a period of measurement, you just need to choose the best-performing ad. Apply that ad template to the rest of the ads. This is how you can consistently find good and valuable ads.<\/div>\n<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-1582 aligncenter\" src=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-4-800x388.png\" alt=\"Google Adwords\" width=\"800\" height=\"388\" srcset=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-4-800x388.png 800w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-4-768x373.png 768w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-4-510x248.png 510w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-4.png 900w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div><\/div>\n<div>\n<h3>Bid Adjustment<\/h3>\n<div>One of the ways to optimize ads on Google is to adjust ad bids. Increasing bids is one of the ways to get on top of Google Ads search ads<\/div>\n<div><\/div>\n<div>Currently, Google Ads has 2 bids: manual CPC bids and enhanced CPC bids. Manual CPC bidding method. Allows you to set a maximum cost-per-click for your ads. Unlike an automated bid strategy (Enhanced CPC) that sets the amount of the bid on your behalf.<\/div>\n<div><\/div>\n<div>Setting cost-per-click too high is wasteful. But if it is too low, it cannot be advertised. This adjustment will affect your ad campaign.<\/div>\n<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-1583 aligncenter\" src=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-5-535x400.jpg\" alt=\"Google Adwords\" width=\"535\" height=\"400\" srcset=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-5-535x400.jpg 535w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-5-510x381.jpg 510w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-5.jpg 764w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/div>\n<div><\/div>\n<h3>Pause ineffective keywords<\/h3>\n<div>Looking at the image below, you will see a very high difference between the cost of advertising and the value brought. When looking at conversion measurement, if you notice low-quality keywords when the cost is high but the effectiveness is low, you need to turn those campaigns off immediately so as not to throw money out the window.<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-1584 aligncenter\" src=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-6-800x204.png\" alt=\"\" width=\"800\" height=\"204\" srcset=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-6-800x204.png 800w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-6-768x196.png 768w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-6-510x130.png 510w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-6.png 1099w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div><\/div>\n<h3>Budget Reallocation\u00a0Google Adwords<\/h3>\n<div>You don&#8217;t just run one ad campaign, you have many to run. Different time frame allocation, different audience. To manage your ad cash flow, you need to properly allocate your budget to each campaign. After a period of running ads, you need to divide your budget accordingly, to achieve the initial advertising goal.<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-1585 aligncenter\" src=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-7-800x369.png\" alt=\"\" width=\"800\" height=\"369\" srcset=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-7-800x369.png 800w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-7-768x355.png 768w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-7-510x236.png 510w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-7.png 825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div><\/div>\n<h3>Search Query Processing (add or negate)<\/h3>\n<div>Use the Search Queries report to see the actual search queries that led to your ad showing. Understanding exactly how users search for your type of product or service gives you the opportunity to refine your Google Ads keyword list, reach a broader audience, and show your ads more effectively. more effective<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-1586 aligncenter\" src=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-8-776x400.png\" alt=\"\" width=\"776\" height=\"400\" srcset=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-8-776x400.png 776w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-8-768x396.png 768w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-8-1400x722.png 1400w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-8-510x263.png 510w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-8.png 1536w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/div>\n<div><\/div>\n<div>\n<h3>Schedule ads by time frame Google Adwords<\/h3>\n<div>When you start running ads, you should let the ads run 24h00\/day. After a few days even\u00a0 1 week, you look at the measurement results to seewhich time frames convert the most can increase money, and the no conversionsshould be turned off to save advertising money<\/div>\n<div><\/div>\n<h3>Turn off\/Change the ad template (if necessary)<\/h3>\n<div>We recommend running multiple ad templates with measurement tracking. If\u00a0 CTR (Click Through Rate)\u00a0 is high, leave it, low CTR should turn off or fix the message.<\/div>\n<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"size-medium wp-image-1587 aligncenter\" src=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-9-800x248.png\" alt=\"\" width=\"800\" height=\"248\" srcset=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-9-800x248.png 800w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-9-768x238.png 768w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-9-1400x434.png 1400w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-9-510x158.png 510w, https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-9.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div><\/div>\n<h3>Improve your ad&#8217;s quality score<\/h3>\n<div>The keywords in the ad group need to be relevant to the website content. Advertising keywords should be mentioned in the website content and the ad template.<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<h3><strong><a href=\"https:\/\/skytechkey.com\/\">SKYTECH<\/a><\/strong> TECHNOLOGY DEVELOPMENT CO. LTD<\/h3>\n<p>Address: Lot 43, P3.10, Hoa Binh 4 Street, Hoa Quy Ward, Ngu Hanh Son Dist. Danang<\/p>\n<p>Representative office: 320 Street 2\/9, P. H\u00f2a C\u01b0\u1eddng B\u1eafc, Q. H\u1ea3i Ch\u00e2u, TP. Danang<\/p>\n<p>Phone: 0941.300.639 &#8211; 0902.401.024.<\/p>\n<p>Email: sales@skytechkey.com<\/p>\n<p>Facebook: <a href=\"https:\/\/www.facebook.com\/SkyTechKey.Web.PhanMem.Camera.BenReDep\/\">https:\/\/www.facebook.com\/SkyTechKey.Web.PhanMem.Camera.BenReDep\/<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/skytechkey\/\">https:\/\/www.instagram.com\/skytechkey\/<\/a><\/p>\n<p>Twitter:\u00a0<a style=\"color: #008080;\" href=\"https:\/\/twitter.com\/SkyTechDaNang\">https:\/\/twitter.com\/SkyTechDaNang<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Adwords advertising\u00a0when well optimized, this is not an expense but an effective investment. In this article, SKYTECH would like to guide you with important notes for cost-effective optimization when running\u00a0Google Ads. Summary of 5 ways to optimize costs for Google Adwords Ads Choose keywords with less competition With less competitive keywords, the possibility is<\/p>\n","protected":false},"author":1,"featured_media":1579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,24],"tags":[210,151,50,55,56,70,152],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost Effective Optimization When Run Google Adwords Ads - Skytech<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng c\u00e1o Google Adwords\u00a0khi \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u t\u1ed1t th\u00ec \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed m\u00e0 l\u00e0 m\u1ed9t kho\u1ea3ng \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3. t\u1ed1i \u01b0u chi ph\u00ed hi\u1ec7u qu\u1ea3\u00a0qu\u1ea3ng c\u00e1o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skytechkey.com\/kien-thuc\/toi-uu-chi-phi-hieu-qua-khi-chay-quang-cao-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost Effective Optimization When Run Google Adwords Ads\" \/>\n<meta property=\"og:description\" content=\"Qu\u1ea3ng c\u00e1o Google Adwords\u00a0khi \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u t\u1ed1t th\u00ec \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed m\u00e0 l\u00e0 m\u1ed9t kho\u1ea3ng \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3. t\u1ed1i \u01b0u chi ph\u00ed hi\u1ec7u qu\u1ea3\u00a0qu\u1ea3ng c\u00e1o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skytechkey.com\/kien-thuc\/toi-uu-chi-phi-hieu-qua-khi-chay-quang-cao-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"SkyTech smart software solution\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SkyTechKey.Web.PhanMem.Camera.BenReDep\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-02T07:21:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-19T09:26:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skytechkey.com\/wp-content\/uploads\/2021\/05\/Google-Adwords-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SkyTechDaNang\" \/>\n<meta name=\"twitter:site\" content=\"@SkyTechDaNang\" \/>\n<meta name=\"twitter:label1\" content=\"Written B\u1edeI\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/skytechkey.com\/kien-thuc\/toi-uu-chi-phi-hieu-qua-khi-chay-quang-cao-google-adwords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/skytechkey.com\/kien-thuc\/toi-uu-chi-phi-hieu-qua-khi-chay-quang-cao-google-adwords\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/skytechkey.com\/#\/schema\/person\/4c0dad2f79549feffd2ad19a1dd51472\"},\"headline\":\"Cost Effective Optimization When Run Google Adwords Ads\",\"datePublished\":\"2021-11-02T07:21:58+00:00\",\"dateModified\":\"2023-06-19T09:26:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/skytechkey.com\/kien-thuc\/toi-uu-chi-phi-hieu-qua-khi-chay-quang-cao-google-adwords\/\"},\"wordCount\":2251,\"publisher\":{\"@id\":\"https:\/\/skytechkey.com\/#organization\"},\"keywords\":[\"Cost Effective Optimization When Run Google Adwords Ads\",\"Google Adwords\",\"Online marketing knowledge\",\"kinh nghi\u1ec7m l\u00e0m marketing online\",\"marketing online\",\"qu\u1ea3ng c\u00e1o google ads\",\"T\u1ed1i \u01afu Chi Ph\u00ed Hi\u1ec7u Qu\u1ea3 Khi Ch\u1ea1y Qu\u1ea3ng C\u00e1o Google Adwords\"],\"articleSection\":[\"Knowledge\",\"Online marketing knowledge\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/skytechkey.com\/kien-thuc\/toi-uu-chi-phi-hieu-qua-khi-chay-quang-cao-google-adwords\/\",\"url\":\"https:\/\/skytechkey.com\/kien-thuc\/toi-uu-chi-phi-hieu-qua-khi-chay-quang-cao-google-adwords\/\",\"name\":\"Cost Effective Optimization When Run Google Adwords Ads - 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