{"id":1589,"date":"2021-06-03T09:37:21","date_gmt":"2021-06-03T09:37:21","guid":{"rendered":"https:\/\/skytechkey.com\/?p=1589"},"modified":"2023-06-19T09:59:25","modified_gmt":"2023-06-19T09:59:25","slug":"so-sanh-google-ads-va-seo-nen-chon-hinh-thuc-nao","status":"publish","type":"post","link":"https:\/\/skytechkey.com\/en\/tin-tuc\/so-sanh-google-ads-va-seo-nen-chon-hinh-thuc-nao\/","title":{"rendered":"Compare Google Ads and \u00a0SEO – Which form should I choose?"},"content":{"rendered":"
Google Ads and\u00a0 SEO\u00a0 are the two main methods of Search Engine Marketing (Marketing through Google search engines) and also the two most effective channels when you do a Digital Marketing campaign. But is SEO or Google Ads the best choice for businesses?<\/div>\n

What is Google Ads and\u00a0 SEO?<\/h2>\n
SEO ( Search Engine Optimization ) means search engine optimization, which includes a set of optimization methods to improve the display ranking of a keyword on the Google search results table for a particular keyword. body.<\/div>\n
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You will have to optimize the content on the website and other factors such as building quality internal and external links (backlinks), if done well, search engines will pay attention to your website. rate and place your site in higher positions.<\/div>\n
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Google Ads: is a form of paid advertising so that your website can appear on the search results table when users enter a keyword that you actively advertise.<\/div>\n
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The cost of advertising Google ads calculated according to the Cost Per Click mechanism, which means that only when a customer clicks on your website, Google will charge 1 click, depending on the competition level of the keyword, the bid for each click from a few hundred dong to several tens of thousands.<\/div>\n
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Overview of Google Ads and SEO<\/h3>\n
Google is the most popular search engine in the world and in Vietnam. Most of us “Google” when any need arises. Businesses that want to reach users must appear on the first page of search results, the higher the position the better. Two types of results appear:<\/div>\n
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1. Search results from Google ads: These are search results that are bolded\/highlighted in the first 3 – 4 positions or the last 2 – 3 positions of the search page and have the word “advertisement”. ” next.<\/div>\n
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2. Natural search results (also known as SEO results): Are search results that are displayed “naturally” in the middle of advertising results<\/div>\n
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The basic difference between Google Ads and SEO – besides the display position – is the time and cost of investment.<\/div>\n
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1. With Google Ads Search: Your results will appear in the first positions immediately. However, you will have to pay for each user’s click on the search results.<\/div>\n
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2. With SEO: You will need to spend a lot of time and effort to build a reputable content website. Useful for users to “up to TOP”. However, you will not have to pay Google, every click on SEO results is\u00a0 free.<\/div>\n
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Above are the most basic differences, next we will analyze more deeply the advantages and disadvantages of Google Ads and SEO.<\/div>\n<\/div>\n
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Compare Google Ads and\u00a0SEO<\/h2>\n

Advantages and disadvantages of SEO<\/h3>\n