{"id":795,"date":"2019-09-24T04:07:18","date_gmt":"2019-09-24T04:07:18","guid":{"rendered":"https:\/\/skytechkey.com\/?p=795"},"modified":"2023-06-20T08:09:59","modified_gmt":"2023-06-20T08:09:59","slug":"sem-la-gi","status":"publish","type":"post","link":"https:\/\/skytechkey.com\/en\/kien-thuc\/kien-thuc-seo\/sem-la-gi\/","title":{"rendered":"What is SEM – Search engine marketing"},"content":{"rendered":"

What is SEM<\/strong><\/h1>\n

SEM (Search Engine Marketing) is the process of gaining website traffic by buying ads on search engines.<\/p>\n

“Search Engine Marketing” was once used as a general term including SEO (search engine optimization) and paid search activities (Paid Search).<\/p>\n

In the Internet Marketing model, SEM will have the task of attracting customers directly. You can imagine SEM including SEO and PPC<\/p>\n

\"SEM<\/p>\n

Why is SEM important?<\/h2>\n

The majority of users click on one of the top ads or in the first five natural search results.<\/p>\n

Search engines are working hard to improve the quality of their search results by presenting to searchers websites (or ads) that will keep their users happy and coming back to search. more.<\/p>\n

To do that, they developed sophisticated algorithms to decide which websites (or ads) show up in the first place.<\/p>\n

SEM is important because it’s a process to optimize your website or ads so that they appear in the top positions.<\/p>\n

\"SEM<\/p>\n

SEM = SEO + PPC<\/h3>\n