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What is SEM – Search engine marketing
What is SEM
SEM (Search Engine Marketing) is the process of gaining website traffic by buying ads on search engines.
“Search Engine Marketing” was once used as a general term including SEO (search engine optimization) and paid search activities (Paid Search).
In the Internet Marketing model, SEM will have the task of attracting customers directly. You can imagine SEM including SEO and PPC
Why is SEM important?
The majority of users click on one of the top ads or in the first five natural search results.
Search engines are working hard to improve the quality of their search results by presenting to searchers websites (or ads) that will keep their users happy and coming back to search. more.
To do that, they developed sophisticated algorithms to decide which websites (or ads) show up in the first place.
SEM is important because it’s a process to optimize your website or ads so that they appear in the top positions.
SEM = SEO + PPC
- SEO (Search Engine Optimization): An optimization process that helps a website to rank high on search engines with certain keywords. – Typical SEO services:
- PPC (Pay Per Click): A form of advertising on search engines and pay per click.
Pros and cons of SEO and PPC
SEO:
– If the website is ranked in the top results of Google (page number 1 results), the conversion rate will be high although businesses do not have to pay
– Users tend to click on regular results, not ads (PPC)
– Website appears on the top, meaning optimization of SEO, will have relatively good content, good application of SEO techniques
PPC:
– Quickly appear on search engines rather than take as long as SEO
– Wide keyword coverage, can advertise several dozen keywords at a time.
– Despite quick advertising variables, accurately measuring advertising effectiveness.
As such, SEM seems to have vital implications for modern marketing. Increasing online time means the opportunities of SEM are expanding and richer. A wise business is one that knows how to combine SEO and PPC so that SEM is better.
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